Privacy Policy

Last updated: 30 October 2026

1. Who we are

UK Homelifts (ukhomelifts.co.uk) is a trading name of Whito Ltd, a private limited company registered in England and Wales with company number 10918465. Registered office: 20-22 Wenlock Road, London, N1 7GU.

Whito Ltd is the controller of the personal data collected through this website. You can contact us about anything in this policy at hello@ukhomelifts.co.uk.

UK Homelifts is an information website with a free quote-matching service. We do not sell, supply, install or service lifts.

2. What we collect

• Quote request form: the type of lift you want, who the lift is for, whether it needs to carry a wheelchair, how you plan to pay (for example a Disabled Facilities Grant), how soon you need it, details about your home and whether you own it, plus your name, email address, phone number and address.
• Contact form and email: your name, email address and whatever you write in your message.
• Analytics: if you accept analytics cookies, Google Analytics records pages visited, approximate location, device and browser type, and how you arrived at the site.
• Your cookie choices: our consent tool records whether you accepted or rejected each type of cookie.

3. Health and disability information

Whether a lift must carry a wheelchair, and who the lift is for, can reveal information about someone’s health or disability. UK GDPR treats this as special category data. We ask for it only so that installers can tell whether they can supply a suitable lift. We pass it to installers only with your explicit consent, which you give by ticking the consent box on the quote form. We do not use it for any other purpose.

4. If you give us details about someone else

Many quote requests are made on behalf of a parent, partner or someone you care for. If you include information about another person, please make sure they are happy for you to do so and point them to this policy.

5. Why we use your data and our lawful basis

• Passing your quote request to installers: your consent (UK GDPR Article 6(1)(a)), and your explicit consent for health or disability information (Article 9(2)(a)).
• Replying to messages and emails: our legitimate interest in answering questions sent to us (Article 6(1)(f)).
• Website analytics: your consent, given through the cookie banner (Article 6(1)(a)).
• Keeping the site and forms secure and free of spam: our legitimate interest in protecting the website (Article 6(1)(f)).
• Meeting legal obligations, such as keeping records or responding to lawful requests (Article 6(1)(c)).

6. Who we share your data with

• Home lift installers: when you submit a quote request and tick the consent box, we send your details and answers to up to two home lift installers that cover your postcode and the type of lift you need. They will contact you by phone or email about your request. Each installer is an independent controller, so its own privacy notice applies to what it does with your details. If you ask, we will tell you which installers received your request.
• Service providers who process data for us: Fillout (hosts our quote form), Google (Google Analytics), iubenda (cookie consent), our website host and our email provider. They may only use your data to provide their service to us.
• Others where the law requires it, for example to comply with a court order or to protect our legal rights.

We do not add you to a mailing list. The quote form does not sign you up to marketing from us.

7. International transfers

Some of our service providers, including Google and Fillout, may process data outside the UK, including in the United States. Where they do, the transfer relies on UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where the recipient is certified) or on contract terms approved for UK transfers, such as the ICO’s International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

8. How long we keep it

• Quote requests: 12 months from submission, then deleted from our systems. Installers that received your request keep it under their own retention policies.
• Contact form messages and email correspondence: 24 months.
• Google Analytics data: 14 months.
• Your cookie choice: stored in your browser for up to 12 months, after which we ask again.

9. Automated decisions

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

10. Your rights

Under UK GDPR you have the right to:

• ask for a copy of the personal data we hold about you
• ask us to correct inaccurate or incomplete data
• ask us to delete your data
• ask us to restrict how we use your data
• receive data you gave us in a machine-readable format
• object to processing based on our legitimate interests
• withdraw your consent at any time. This does not affect anything done before you withdrew it. If your request has already gone to installers, we will tell you which ones so you can contact them directly.

To use any of these rights, email hello@ukhomelifts.co.uk. We will respond within one month.

11. Complaints

If you are unhappy with how we have handled your personal data, please tell us first by emailing hello@ukhomelifts.co.uk with “Data protection complaint” in the subject line. We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.

12. Security

The whole site is served over HTTPS, and the quote form is hosted by Fillout over an encrypted connection. Access to enquiries is limited to the people who need it to run the service.

13. Cookies

For details of the cookies we use and how to change your choices, see our Cookie Policy.

14. Changes to this policy

We may update this policy. Changes will be posted on this page with a new “Last updated” date.